AI answer engines now sit between your brand and your customers, summarizing the web and citing a handful of sources. Answer-engine optimization (AEO) makes sure you are one of them.
What is AEO?
AEO is the practice of structuring a website's content and markup so AI answer engines like ChatGPT, Perplexity, and Google's AI overviews can read it, trust it, and cite it accurately. Where SEO optimized for a ranked list of links, AEO optimizes for being the answer.
Why it matters now
- A growing share of research and buying journeys starts in an AI assistant, not a search bar.
- Answer engines cite few sources, so visibility is increasingly winner-take-most.
- Brands that structure their content for machines now will compound that advantage as adoption grows.
What we do
- Answer-first content structure: clear questions and concise, extractable answers
- Structured data and schema markup (Organization, FAQ, Article, and more)
- Machine-readable copy and information architecture
- Entity and topic clarity so engines associate you with the right queries
- Technical foundations: clean markup, crawlability for AI agents, performance
- Measurement: tracking how AI assistants represent and cite you over time
AEO and your design system
AEO and agent-readiness are two sides of the same shift. One makes your content legible to answer engines, the other makes your product legible to building agents. Aero is one of the few studios that does both.
See how AI describes your brand today, and how to make it better. Talk to us about AEO.
