Website management for small marketing teams, run by AI agents and approved by you

Why does a small team's website drift?

A company site needs new content, fixes to old pages, and constant care so search engines and AI assistants describe the company correctly. On a small team that work lands on people who already have full jobs, so the site drifts: posts slow down, pages go stale, and the answers buyers get from AI assistants fall out of date.

How does agentic web management work?

• We set up the system around your site. Your voice, your topics, your approval rules and who signs off on what.
• Agents do the recurring work. They draft posts in your voice, check pages for broken links, stale facts and missing details, and prepare fixes.
• Everything arrives as a draft. Nothing publishes on its own. A named person on your team approves, edits or rejects each item.
• A person at Aero reviews the system with you. What shipped, what was rejected and why, and what to change. Every month.

What do the agents do alone, and what needs approval?

Agents that publish on their own are fast until the first wrong claim goes live under your name. Agents that ask about everything get ignored. The design work is deciding what an agent may prepare, what a person must approve, and how a mistake is caught before a buyer sees it. That is the same judgment we bring to agentic products, applied to your website.

Proof and practice

We run our own website this way. Scheduled agents draft Field Notes articles into the site’s CMS three times a week, and none goes live until the founder approves it. The same system scans for press opportunities and prepares a brief for each workstream every morning.