Lindsey J founded Aero Interactive in 2014 and leads its work from Carmel, Indiana. She builds design systems, products and brands for the agentic web: work that holds up for the people a company serves and for the AI agents that now act on their behalf.
Her focus is operational: the skill sets, workflows and design-system governance that carry a team’s brand and product decisions through every touchpoint, including the ones AI now produces. That spans design systems, product and UX design, prototyping, product analytics and AI-assisted workflows, with each design decision tied to a metric the business already tracks.
Across more than a decade she has led design work in AI, media and entertainment, finance, healthcare, and consumer and wellness brands, for organizations including NYU, GE, Stanley Security, Samsung, Klipsch, the U.S. Department of State and Eli Lilly. She writes Field Notes, Aero’s journal on designing for the agentic web.
Brand for people and machinesBy Lindsey J
AI personalization is scaling fast across every industry, but most teams have no design guardrails for it. A practical framework for keeping AI-personalized experiences on-brand and trustworthy.
6 min read
Agent-ready design systemsBy Lindsey J
6 min read
Agentic product designBy Lindsey J
6 min read
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