Agentic workflows
Content and campaigns that move from brief to published, with a person approving every piece
We design and automate the content workflow behind your campaigns: AI agents turn a brief into drafts for your site, email and social channels, and a person on your team approves each piece before it is published or sent.
- Built in your own tools
- A person approves every piece
- Sized for mid-market marketing teams
Teams we have worked with
What do we design and build?
A brief-to-draft workflow
One brief becomes drafts for your site, email and social, written in your voice from guidelines the agents can follow.
Handoffs in your own tools
Drafts land in the content management system, email platform and scheduler your team already uses, not in a new tool to learn.
A voice that holds across channels
Voice, tone and messaging guidelines written so people and AI agents apply them the same way.
Approvals your team can keep up with
One named approver per channel, a review queue sized to their week, and a clear way to send a draft back.
Proof the workflow is working
How much drafting moved to the agents, how long review takes and how often a person rewrites a draft.
Who is this for?
Marketing teams at mid-market companies who publish across a website, email and social every week and want AI agents carrying the drafting and handoffs, with their own people deciding what goes out.
How we work with you
- What is agentic content operations?
Setting up AI agents to carry the recurring work of a content calendar: turning a brief into drafts for each channel, moving them between your tools and preparing them for review. A person on your team approves each piece, and nothing is published or sent without that approval.
- Where does it go wrong without design?
Two ways. Drafts arrive faster than anyone can review them, so the approval step turns into a rubber stamp. Or each channel gets its own tool and its own prompt, and the voice drifts until the email, the post and the page no longer sound like the same company. The design work is a review queue a person can actually clear, and one voice held across every channel.
- Is this a content marketing agency?
No. We do not write your campaigns for you. We design and build the workflow your own team runs, so the ideas, the judgment and the final say stay with the people who know your customers.
- How does an engagement run?
It starts with a 15-minute call. From there we map one recurring campaign or content cycle, design its drafting, handoff and approval steps, and automate it inside your own tools.
- Proof and practice
We run our own site this way: agentic web management drafts the recurring work and a named person approves every change before it goes live. We wrote up why in the move from Webflow to Sanity. Content and campaign operations is one application of our wider agentic workflow design and automation work.
FAQ
Common questions
What is agentic content operations?
Setting up AI agents to turn a brief into drafts for your site, email and social channels and move them between your tools, with a person approving each piece before it is published or sent.
Do you write our content?
No. We design and build the workflow your own team runs. Your people set the ideas and make the final call on every piece.
Which tools does it work with?
The content management system, email platform and scheduling tools your team already uses. We build the handoffs there rather than adding a new tool.
How do you keep the voice consistent across channels?
With voice, tone and messaging guidelines written so people and AI agents apply them the same way, and a person reviewing every piece before it goes out.
Can anything publish without a person approving it?
No. Each channel has a named approver, and nothing is published or sent without their go.
Is this human-in-the-loop automation?
Yes, and more than a checkpoint. Each channel has a named person who decides, and the review queue is sized so that person reads what they approve.
Who is this for?
Marketing teams at mid-market companies who publish across a website, email and social every week. It is not an enterprise process automation program.
How does an engagement start?
With a 15-minute call. From there we map one recurring campaign or content cycle, design its approval steps, and automate it in your tools.
Start with a 15-minute call
Tell us about the campaign or content cycle your team repeats most, and we will say how we would design and automate it.
Further reading
Brand for people and machinesBy Lindsey J
Everyone sees a different product now. Does it still look like yours?
6 min read
Answer-engine optimizationBy Lindsey J
Webflow vs Sanity for AI search: why we moved our own site