Carmel and Indianapolis
UX strategy and consulting for Indianapolis product teams
Research, journeys and analytics tied to the numbers you report.
Teams we have worked with
Carmel and Indianapolis
UX strategy decides what a product experience has to do for its users and the business, and which problems to fix first. Aero Interactive is a UX strategy and consulting studio in Carmel, just north of Indianapolis, founded in 2014. A senior designer works inside your product and team, and AI speeds up the research and exploration.
What is UX strategy consulting?
A UX strategy consultant looks at how people use your product today, what the business needs from it, and where the two pull apart. The output is a ranked plan: which journeys to fix, in what order, and which number each fix should move.
We tie every recommendation to a metric your team already reports, such as activation, conversion, task completion or support volume. That way the plan can be judged on results.
What does a UX strategy engagement cover?
#01
User research and personas
Grounded in how your users actually work, through our UX and UI design practice.
#02
Journey mapping and information architecture
Where people get stuck, and why.
#03
Product analytics
KPI dashboards, funnels, NPS and surveys from our AI product strategy work, so decisions rest on evidence.
#04
AI-assisted prioritization
A ranked roadmap, with features validated before they are built.
#05
Prototypes
The plan tested with real users before engineering commits to it.
#06
Accessibility and responsive standards
Built into the plan from the start.
How does AI change UX consulting?
AI speeds up the slow parts: synthesizing research, exploring options and checking a design for consistency. A senior designer still makes the calls about what fits your business and what ships.
If your product is adding AI features or AI agents, the strategy has to cover them too. Our agentic UX design work covers the approvals, confidence signals and recovery steps that decide whether people trust them.
Do you work with companies in Indianapolis?
Yes. We are in Carmel, just north of Indianapolis, so local teams can meet in person for workshops, research sessions and reviews. We also work remotely with clients from Boston to London to Australia.
How is a UX consultant different from a design agency?
An agency usually hands over files for your team to build. We work inside your tools, your repository and your team's cadence, and leave behind the research, the plan and the standards your team keeps using after we finish.
Where do most teams start?
With a 15-minute call about one product question and the number it should move. If the work is mostly design execution, our AI UX design service picks it up from there.
Selected work
Proof and practice
Work on the site includes the Stanley Security global website, the Oliver Wyman web design system and the MediaSilo multi-product design system.
The engagement
What do you get?
Who is this for?
Product, design and marketing leaders in Indianapolis and central Indiana, and teams anywhere who work with us remotely, who need a senior UX partner to decide what to design next and show why.
- User research and personas
- Journey maps and information architecture
- A ranked UX roadmap tied to the metrics you report
- Analytics, KPI dashboards and funnels
- Prototypes tested with real users
- Accessibility and responsive design standards
Solutions
Related services
AI-accelerated UX and UI design
Pixels are commoditized. Brand-fluent, accessible systems aren't. Your team can ship the next screen. Keeping your fiftieth screen on-brand, on-pattern and on-business-logic is a different problem: design system governance, the discipline most internal teams haven't built yet. We've been designing since 2014, and we pair that experience with AI for what AI does well: parallel exploration, deep research and system-wide consistency. You get AI speed plus the discipline AI can't generate on its own.
AI product strategy
The fastest teams decide with evidence, not opinions. We instrument products with tools like Pendo and run AI-assisted experimentation, turning real user behavior into a continuous loop of what to build, test, and sharpen next.
Website design and development, built for AI search
We design and build websites on a modern content management system, written and structured so search engines and AI assistants can read, trust and cite them. Every site is built to be run after launch, by your team or by agentic web management.
Got questions?
Frequently asked questions
Is there a UX strategy consultant in Indianapolis?
Yes. Aero Interactive is a UX strategy and design studio in Carmel, Indiana, just north of Indianapolis, founded in 2014. It works with teams in Indianapolis and, remotely, from Boston to London to Australia.
What does a UX strategy consultant do?
Studies how people use a product, what the business needs from it and where the two pull apart, then produces a ranked plan of which journeys to fix first and which metric each fix should move.
What is included in a UX strategy engagement?
User research and personas, journey mapping and information architecture, product analytics with KPI dashboards and funnels, AI-assisted prioritization, prototypes tested with real users, and accessibility standards.
How is UX strategy different from UX design?
UX strategy decides what to design and in what order, based on evidence. UX design is the work of designing the screens and flows themselves. Aero does both, and most engagements start with the strategy.
Can we meet in person?
Yes, if you are near Indianapolis. We are in Carmel and can meet for workshops, research sessions and reviews. Everyone else works with us remotely.
How does a UX strategy engagement start?
With a 15-minute call about one product question and the number it should move.
Carmel and Indianapolis
Start with a 15-minute call
Bring one product question and the number it should move. We will tell you where we would start, on a call or in person in Carmel.
- Founded in 2014
- Carmel, just north of Indianapolis
- Clients from Boston to London to Australia