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Aero Interactive

Paradigm Life: Driving Adoption with Product-Led Insights

Paradigm Life empowers individuals to directly manage their financial lives with dynamic dashboards, annual reviews, and educational resources. By leveraging Pendo analytics, the team transformed adoption from advisor-assisted to product-led. That reduced friction, improved engagement, and laid the groundwork for long-term growth.

Project scope

Scope

Aero leads AI-driven product strategy and design for Paradigm Life's client and admin portal, alongside data strategy and Pendo analytics.

What we delivered

  • An AI-driven UX pipeline that takes portal features from strategy to a working prototype in the codebase
  • An agent-ready design system in code, with a component gallery and automated design-system checks
  • Product UX and UI for the client and admin portals, including onboarding and self-registration
  • Education Center and Resource Center experiences: bookmarks, recommendations and search
  • A Pendo tracking plan and KPI baselines that inform the roadmap

From the journal

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  • Booking for Q1 2027
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