Brian M

Building an AI feature is the easy part. Getting people to actually use it is a behavior change problem, and most product teams still treat it like a rollout instead of a habit to build.

AI coding tools are excellent at generating components and terrible at everything that makes a design system a system. Why token architecture, accessibility, and architectural judgment keep design system engineering a human role.

The chatbot has become the default face of AI, and the default is quietly costing you adoption. How to choose the right interface for an AI feature, with a worked example and a five-question check.