Your website is an entity that will require a certain amount of care and feeding. No one cares about your business more than you do. Check out practical tips to attract and increase your web traffic.
Your gorgeous site contains top notch graphics. Your website’s relevant content stimulates backlinks and uplinks. Your well-placed keywords are exactly where they should be with your SEO pulling you up the ranks. Irresistible headers are eye-catching and thought-provoking. How can you continue to increase traffic to your website?
Pay attention to trends. What content gets the most shares? The most comments? The most audience engagement? Watch to see where you’re hitting a nerve. If your product is garbanzo beans and people respond better to the title “chickpeas,” you might change your wording. Additionally, if chickpeas are gaining popularity, you would do well to inform your hip and curious audience of nutritional value and health benefits. You might even make a few exotic recipes available.
Find influential people in your niche. When your content covers what influencers in your niche care about, they will share it with their audience. They are the ones who persuasively forward information to their usually large following. For example: If you offer great chickpea desserts, your chickpea-loving influencer will, in turn, share your site with all of his bean-loving friends and acquaintances. Brian Dean outlines more noteworthy tips in his article “Want to Increase Website Traffic? Follow These 4 Steps…” Catch his link at the end of this post.
Ask to guest blog. Invite people in your niche to guest blog on your site. By posting only high-quality original content, you’re creating content others want to link with. Learn which types of links drive referral traffic. In his article titled, “What Is Referral Traffic?” Dan Taylor defines this much bandied about term: “Referral traffic is used to describe visitors to your site that come from direct links on other websites rather than directly or from searches. For example, other sites that like what you have to say or sell may post a link recommending your site. You can also try to drive your own referral traffic by leaving links on other blogs or forums you have joined. Pay-per-click ads also count as referral traffic.”
Also, remember to take advantage of your social media channels.
• Promote your content with Facebook Ads and Facebook remarketing.
• Post your content on LinkedIn. Check into your network to see if you can interview industry leaders in your field. People are much more accessible than ever and you’d be surprised how many people are willing to talk if you just ask.
• If your pictures are worth 1,000 words, you might use social sites like Instagram or Pinterest.
• Don’t underestimate the power of an email list. You can increase traffic and sales with promotions that only your email clients hear about.
• Can you create a webinar or podcast around your products and/or services? It gives you another way to connect to your audience.
Keep your ranking and retain visitors by periodically going through your site and making sure all your links are working. This useful free resource helps you solve that problem and fix those broken link errors. Xenu’s Link Sleuth provides a scan of your pages and helps you to ensure that all of your links are working correctly.
Hopefully, you will find these sources helpful to building trust with your audience and growing your brand.
Read Brian’s article here and then check out Xenu’s Link Sleuth here.
Have another idea that you have implemented? Let us hear from you about what works for you!
When you work with Aero, you work with the same individuals from start to finish. We are committed to immersing ourselves in your business to understand your KPIs, customer needs, and long-term vision.