# Aero Interactive

> An AI-first studio designing brands, websites, products, and design systems for the agentic web.

Aero Interactive is a product design studio, founded in 2014 and based in Carmel, IN. Lindsey J, CEO & Founding Product Designer: https://www.aerointeractive.com/about/lindsey-j. Office: 880 Monon Grn Blvd Ste 101, Carmel, IN 46032. Contact: hello@aerointeractive.com. Book a call: https://www.aerointeractive.com/contact.

## Focus areas

- [Agentic product design](https://www.aerointeractive.com/solutions/agentic-product-design): Agentic product design is the practice of designing software in which AI agents take actions on a person’s behalf, so the core design work moves from helping someone do a task to helping them delegate it, verify it and correct it. We design that layer: the approvals, visible reasoning, error recovery and system rules, for B2B product teams putting agents into production.
- [Agentic web management](https://www.aerointeractive.com/solutions/agentic-web-management): Agentic web management is website management in which AI agents do the recurring work: drafting content, checking pages and keeping search and AI-answer details current. A person on your team approves everything before it goes live. We set it up and run it for small marketing teams, and we run our own website the same way.
- [Agentic workflow design and automation](https://www.aerointeractive.com/solutions/agentic-workflow-design): We design and automate lightweight agentic workflows for mid-market teams, especially in marketing and on the web, where an AI agent does the recurring work and a person approves what ships.
- [AI feature adoption](https://www.aerointeractive.com/solutions/ai-feature-adoption): AI feature adoption is the share of your users who try an AI capability, get value from it and come back to it. We close the gap between shipping an AI feature and having it used by redesigning the first use, the trust signals and where the feature sits in the workflow, then instrumenting it so you can see which change moved adoption.
- [AI product design studio in Carmel, Indiana](https://www.aerointeractive.com/solutions/ai-product-design-studio-carmel-indiana): Aero Interactive is an AI product design and agentic web studio in Carmel, Indiana, just north of Indianapolis. Since 2014 we have designed AI products, websites, design systems and brands for the people who use them and the AI agents that act for them.
- [Content and campaign operations](https://www.aerointeractive.com/solutions/content-and-campaign-operations): We design and automate the content workflow behind your campaigns: AI agents turn a brief into drafts for your site, email and social channels, and a person on your team approves each piece before it is published or sent.
- [Agent-readiness audit](https://www.aerointeractive.com/solutions/design-system-agent-readiness-audit): A design system agent-readiness audit shows how ready your system is for AI agents to build from. It ends with a roadmap of what to fix first, with each step tied to a metric your team already tracks. Our audit takes two weeks at a fixed scope. It runs in your environment, so your code never leaves it.
- [Design system governance for AI teams](https://www.aerointeractive.com/solutions/design-system-governance-for-ai): Design system governance is the set of rules, owners and review gates that decides what enters a design system, how it changes and who approves it. For teams building with AI, it also has to cover agent contributors: what an agent may generate, what it must reuse and who signs off before its output ships. We design that governance and install it in your repository, where people and agents both follow it.
- [Forward-deployed product design](https://www.aerointeractive.com/solutions/forward-deployed-product-design): Forward-deployed product design is a senior designer embedded in a client’s repository, tools and cadence who designs and builds the connective layer between research, design and engineering. We work this way for B2B software teams that have adopted AI-assisted development and need that speed to survive the handoffs between functions.

## Services

- [Brand strategy for people and machines](https://www.aerointeractive.com/solutions/brand-strategy): Your brand now has to resonate with people and register with machines. We build the operational skills and AI workflows that carry your brand consistently through every touchpoint, from your product and site to social and AI answer engines.
- [AI-accelerated UX and UI design](https://www.aerointeractive.com/solutions/ui-ux-design): Pixels are commoditized. Brand-fluent, accessible systems aren't. Your team can ship the next screen. Keeping your fiftieth screen on-brand, on-pattern and on-business-logic is a different problem: design system governance, the discipline most internal teams haven't built yet. We've been designing since 2014, and we pair that experience with AI for what AI does well: parallel exploration, deep research and system-wide consistency. You get AI speed plus the discipline AI can't generate on its own.
- [Website design and development, built for AI search](https://www.aerointeractive.com/solutions/web-design-development): We design and build websites on a modern content management system, written and structured so search engines and AI assistants can read, trust and cite them. Every site is built to be run after launch, by your team or by agentic web management.
- [Agent-ready design systems](https://www.aerointeractive.com/solutions/agent-ready-design-systems): Agents now build from your design system, and they bring none of your team's context. We engineer and audit systems with machine-readable metadata and explicit anti-patterns, using Figma MCP, Cursor, and Claude, so agents stay on-brand and on-system while your team ships faster.
- [AI product strategy](https://www.aerointeractive.com/solutions/intelligent-product-strategy): The fastest teams decide with evidence, not opinions. We instrument products with tools like Pendo and run AI-assisted experimentation, turning real user behavior into a continuous loop of what to build, test, and sharpen next.

## Selected work

- [Screeners](https://www.aerointeractive.com/projects/screeners): Aero led product UX for Screeners, including a new reviewer experience. Launch of the new reviewer experience contributed to expansion and auto-renewal with a major studio customer.
- [Iron Deep](https://www.aerointeractive.com/projects/iron-deep): Aero redesigned Iron Deep's website, built it in Webflow, and continues to support it.
- [Cobraste](https://www.aerointeractive.com/projects/cobraste): Aero created Cobraste's new brand and its bilingual English and Spanish website.
- [Underwrite.ai](https://www.aerointeractive.com/projects/underwriteai): Aero rebuilt Underwrite.ai's brand and website so lenders quickly understand what its AI credit-risk modeling does.
- [George Street Photo & Video](https://www.aerointeractive.com/projects/georgestreet): Aero redesigned the George Street Photo website on an agent-ready design system in Figma, with repo standards that keep the build true to it.
- [Oliver Wyman Web Design System](https://www.aerointeractive.com/projects/oliver-wyman-web-design-system): Aero designed the design system for Oliver Wyman's global website.

## Start here

- [Your AI will be confidently wrong. Design for it](https://www.aerointeractive.com/blog-posts/designing-for-ai-failure-states): Designing for AI failure states: why every AI feature needs an error-recovery experience that signals confidence, fails gracefully, and makes correction easy, with a five-question failure-readiness check for any product team.
- [Agentic products live or die at the approval step](https://www.aerointeractive.com/blog-posts/agentic-products-live-or-die-at-the-approval-step): Agentic UX shifts the design problem from doing to verifying. Here is how to design the approval layer so any AI product earns user trust, plus a quick self-assessment.
- [Is your design system agent-ready?](https://www.aerointeractive.com/blog-posts/is-your-design-system-agent-ready): Agent-ready design systems let AI agents build on-brand and on-system. Here is what agent-readiness means and how to audit your component library for it.

## Company

- [About](https://www.aerointeractive.com/about)
- [Contact](https://www.aerointeractive.com/contact)

## Optional

- [Paradigm Life Portal](https://www.aerointeractive.com/projects/paradigm-life-portal): Aero leads AI-driven product strategy and design for Paradigm Life's client and admin portal, alongside data strategy and Pendo analytics.
- [Grannus Therapeutics](https://www.aerointeractive.com/projects/grannus-therapeutics): Aero designed Grannus Therapeutics' website and brand, built it in Webflow, and maintains it.
- [Orion Photo Group](https://www.aerointeractive.com/projects/orion-photo-group): Aero designs the talent and client portals, plus a shared web design system, for Orion Photo Group's family of wedding photography and video brands.
- [Compass Group Australia](https://www.aerointeractive.com/projects/compass-group-australia): Aero led UX, design and development for Compass Group Australia's portfolio of hospitality brands on a shared design system.
- [Rehinged.ai](https://www.aerointeractive.com/projects/rehinged-ai): Aero redesigned Rehinged AI's website to explain its data-automation platform to customers and investors.
- [MediaSilo](https://www.aerointeractive.com/projects/mediasilo): Aero runs agentic design-system management and a UX pipeline for MediaSilo and EditShare's product family, across 5 products and 50+ features. Media Drives won a TVBEurope Best of Show Award at IBC.
- [Stanley Security](https://www.aerointeractive.com/projects/stanley-security): Aero designed Stanley Security's global web presence. The design stayed in place, with only minor edits, until Stanley Black & Decker sold Stanley Security to Securitas AB for $3.2 billion.
- [Webflow vs Sanity for AI search: why we moved our own site](https://www.aerointeractive.com/blog-posts/webflow-vs-sanity-for-ai-search): Aero moved its own website from Webflow to Sanity and Next.js in September 2026. Why Sanity is the CMS we recommend for the agentic web, and what structured content, server rendering and human approval change for AI search.
- [Everyone sees a different product now. Does it still look like yours?](https://www.aerointeractive.com/blog-posts/ai-personalization-brand-consistency): AI personalization is scaling fast across every industry, but most teams have no design guardrails for it. A practical framework for keeping AI-personalized experiences on-brand and trustworthy.
- [Vibe coding hit production. Is anyone reviewing what shipped?](https://www.aerointeractive.com/blog-posts/vibe-coding-production-review): AI-generated code quality is stalling on security and slipping past design review entirely. A practical review framework for product teams shipping AI-assisted code.
- [The screen that assembles itself: a field guide to generative UI](https://www.aerointeractive.com/blog-posts/generative-ui-for-product-teams): What generative UI means for product teams: how AI-assembled interfaces work, the risks they introduce, and Aero's readiness framework for keeping brand and accessibility control.
- [AI broke the pricing page. Here's how to fix it](https://www.aerointeractive.com/blog-posts/ai-pricing-page-design): A practical guide to AI pricing page design: why usage-based and hybrid pricing need a different UX than per-seat SaaS, and how to build pricing pages that convert.
- [When AI design tools make every product look the same](https://www.aerointeractive.com/blog-posts/ai-design-tools-product-differentiation): How product and design teams can use AI design tools without letting interfaces converge on generic, look-alike patterns. A practical differentiation framework for design leaders.
- [AI personalization is only as good as the trust behind it](https://www.aerointeractive.com/blog-posts/designing-ai-personalization-users-trust): A practical guide to AI personalization UX: why transparency, not just relevance, is what makes users trust personalized products across SaaS, fintech, and healthcare.
- [Your AI feature is accurate. Your users still don't trust it](https://www.aerointeractive.com/blog-posts/ai-explainability-ux-design): A practical guide to AI explainability in product design: confidence indicators, citations, and reasoning traces that help fintech, biotech, and SaaS teams earn user trust in AI features.
- [When every product has AI, what actually makes yours different?](https://www.aerointeractive.com/blog-posts/ai-feature-parity-differentiation): A practical framework for AI product differentiation now that AI copilots and agents are becoming table stakes across every industry.
- [Agentic commerce is coming for your checkout flow](https://www.aerointeractive.com/blog-posts/designing-for-agentic-commerce): A practical guide to agentic commerce: how product and design teams should prepare checkout, subscription, and account flows now that AI agents are completing transactions on a user's behalf.
- [The AI engineering vocabulary stack: prompt, context, loop, harness](https://www.aerointeractive.com/blog-posts/ai-engineering-vocabulary-stack): A practical framework for AI agent engineering: how to tell whether a broken AI workflow is a prompt problem, a context problem, a loop problem, or a harness problem.
- [Getting people to use your AI feature: a behavior-change approach](https://www.aerointeractive.com/blog-posts/ai-feature-adoption-behavior-change): Why AI feature adoption fails even when the technology works, and the behavior change design approach that gets people to actually use what you shipped.
- [The design system engineer is the human AI can't replace](https://www.aerointeractive.com/blog-posts/design-system-engineer-human-in-the-loop): Why the design system engineer remains a human-in-the-loop role: AI coding tools generate components but fail at token architecture, accessibility, and system-level judgment.
- [Stop bolting a chatbot onto everything](https://www.aerointeractive.com/blog-posts/choosing-the-right-ai-interface): AI interface design decides whether an AI feature gets used or ignored. Why the chatbot default fails, four interface patterns, and a five-question check to choose the right one.
- [Your design system is now a governance problem](https://www.aerointeractive.com/blog-posts/design-system-governance): Design system governance is the new bottleneck as AI generates UI at scale: what it means, why consistency drives conversion, and a five-question design system governance check for any product team.
- [Why nobody is using your new AI feature](https://www.aerointeractive.com/blog-posts/ai-feature-adoption-gap): AI feature adoption is the real bottleneck: why shipping AI features outpaces real use and value, plus a five-question AI feature adoption check for any product team.
- [When users trust your AI too much](https://www.aerointeractive.com/blog-posts/ai-trust-calibration): AI trust calibration is the overlooked design problem: when users trust AI too much, confident wrong answers do real damage. A five-question AI trust calibration check for any product team.
- [Should your product tell users it's AI?](https://www.aerointeractive.com/blog-posts/designing-ai-transparency-disclosure): AI transparency is becoming a default: why disclosing AI to users is a trust decision and not just EU AI Act compliance, plus a five-question AI transparency check for any product team.
- [Cutting support staff for AI? Half of companies will rehire](https://www.aerointeractive.com/blog-posts/ai-customer-service-false-economy): AI customer service is a service-design decision, not a headcount cut. Why half of companies that cut support staff for AI will rehire, plus a five-question human-AI service model check for any team.
- [Accessibility is the new baseline, not the bonus](https://www.aerointeractive.com/blog-posts/accessibility-is-the-baseline-web-accessibility-compliance): Web accessibility compliance is now a baseline, not a bonus. What the European Accessibility Act and WCAG 2.2 mean for any product team, plus a five-question readiness check.
- [Speed is a feature: what Core Web Vitals cost you in conversions](https://www.aerointeractive.com/blog-posts/web-performance-is-a-conversion-feature-core-web-vitals): How Core Web Vitals and INP affect conversion: why web performance is a revenue lever for any product team, plus a five-question speed-to-conversion check.
- [Your AI pilot works. Why won't it scale?](https://www.aerointeractive.com/blog-posts/scaling-ai-from-pilot-to-production): Scaling AI from pilot to production is a workflow and design problem, not a model problem. Here is why most pilots stall, with a five-question readiness check.
- [When buyers stop clicking: designing for the answer-engine era](https://www.aerointeractive.com/blog-posts/when-buyers-stop-clicking-answer-engine-optimization): Answer engine optimization explained: as AI summaries cut click-through, here is how any product team stays legible, credible, and cited, with a five-question self-assessment.
- [The agentic web, defined: a glossary](https://www.aerointeractive.com/blog-posts/agentic-web-glossary): Plain-language definitions of the terms shaping AI-first design and development: agentic web, agent-ready design systems, AEO, MCP, and more.